rogue wave – sgc ss2013

Stolen Girlfriends Club had what must have been the most laid back media briefing all year, last week.  With a quiet wander around the SGC store in Crummer Rd in Greylynn, a few drinks (pina colada inspired ones) and nibbles there was just a few words from the always affable Marc Moore about their ss2013 collection Rogue Wave.  Inspired by the punk surfer scene, with a bit of skater edge thrown in there, they have the best print with their turquoise backed and yellow marijuana/pineapple combo motif. With music featuring heavily only their mood board (think The Cramps and the Beastie Boys), checked prints, ska-like black and whites,and a great studded detailing on the shirts, shoes and bags – it is a great fun collection. We (The Daughter and I) loved all the bomber jackets (especially the Hawaii Mohawks), and the studded sandals. The Daughter wishes greatly to own a pair of those in white…

After viewing the hanging clothes, we went through into an installation done by Thistle Brown and Paris Kirby with models dressed in the clothes ready to be shot as we wished.  You will have to excuse my photographic skills (or lack there-of) – Michelle wasn’t with me and she always manages to make it all look effortless when she takes a shot. Me, not so much…

Rogue Waves s2013 will be instore November

To celebrate we have a SGC goodie bag to give away.  Just like this post on FB and then leave a comment below as to why you would like the goodie bag and I will pick a winner at the end of the weekend. The goodie bag is the bag itself, with a SGC pin, hair products from KMS, and some Demologica samples as well. Only within NZ please…


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