juliette hogan – new day s2014

Juliette Hogan has perfected the art of of the modern classic. ┬áThis collection seems to be a perfect collection of simple (but beautifully designed) pieces that mix and match with both this season and past seasons as well. With this season’s long hemlines, especially the floor length taffeta skirts with pockets (it has pockets – sigh) the feminine feel is at the front, but mixed with sneakers (JH is stocking New Balance 574s in a muted tones especially bought in for her) and grey marle, it is look that is unfussy but still screams stylish.

Mixed with the muted palette of creams, nudes and black, is the most beautiful floral – a perfect summer hydrangea floral print in a dress, skirt and a cap that will sell out in a heartbeat. A plaid has been thrown into the mix for good measure, and then sequins – and it all works together beautifully . In store and online early August.

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Juliette Hogan

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