lela jacobs – yugen ss2013

We asked the lovely Lela Jacobs about her second show at New Zealand Fashion week, after her showing of her w2014 collection called  ‘De’ .  Her current ss2013/14 collection is now in store with her launch party last night…

Your collection for SS2013/14 is called…

YUGEN

What particularly inspired you this season?

I HAVE PAINTED CLOTH AND SCREEN PRINTED CLOTH FOR A FEW YEARS NOW BUT THIS SEASON WE HAVE ADDED TO THIS WITH  OUR FIRST DIGITAL PRINT ….. A MANIPULATED PHOTOGRAPH OF DECAYING LEATHER ……. I WOULD SAY THIS IS WHAT FIRSTLY INSPIRED YUGEN. INSPIRATION GENERALLY STARTS WITH THE FABRIC FOR ME.

What is your favourite thing about this collection?
MY COLLECTIONS ARE BECOMING TIGHTER AND MORE COHESIVE ……. THIS IS THE GOAL ……. NEVER SIZE ……. JUST A STORY OF NO WORDS …… IS THAT AN ANSWER?
The best thing about showing at AOK/New Zealand Fashion Weekend was…
THIS IS THE FIRST TIME I HAVE BEEN (OFFICIALLY) INVOLVED WITH NZ FASHION WEEK AND TO HAVE AN IN SEASON GROUP SHOW AND A SOLO NEXT SEASON SHOW WAS A BIT OF A KICK TO BE HONEST. BEING ABLE TO CREATIVELY VENT A LITTLE MORE DIVERSELY TWICE IN ONE WEEK AND THE FANTASTIC MEDIA RESPONSE AT THE END OF IT IS REALLY WORTH THE EFFORT. ALSO TO SEE THE HIGH LEVEL OF  PROFESSIONAL PRODUCTION INVOLVED WAS EDUCATIONAL AND MADE ME REALIZE THAT THE SHOW WE HAD EARLIER IN THE YEAR AT THE SILOS WAS ALSO A HUGE ACHIEVEMENT THANKS TO A CREW OF FRIENDS AND BIG IDEAS …….. I FEEL VERY LUCKY.
What pieces from Yurgen will you be wearing yourself?
AS I TYPE I AM WEARING THE SILK GEORGETTE DIGITAL WRAP PANTS AND HAVE BEEN LIVING IN THE BLACK SILK BAMBOO ALSO. THE TARGET SKULKER AND THE SKULKER ALSO GET A BACK TO BACK ROTATION AT THE MOMENT.
Lela Jacobs is stocked in her store The Keep at 504 K Road Auckland, as well as

company of strangers …. dunedin
47 frocks ….. wanaka
ground floor ….. timaru
palm boutique …… nelson
the service depot ….. wellington
is this love ….. taupo
refinery ….. north shore
siena …….. auckland

photographs by Michelle Weir

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