aok – maaike
The very best thing about New Zealand Fashion Weekend (aside from the Designer Garage Sale) was getting to see six of my favourite New Zealand designers show their in-season collections for summer. There is something so wonderfully theatrical about seeing clothes in motion, and in a different manner to static lookbooks – or even seeing the clothes on the rack. Maaike answered some of our questions, and Michelle Weir took some photographs about their New Zealand Fashion Week experiences…
Your collection for SS2013/14 is called…
It all started from us wanting to do a floral print – but not a pretty floral, we wanted to put a Maaike spin on it so that is where the bleeding protea print came from. After that we got on the plant/flower train of thought and looked at the Little Shop of Horrors musical as a reference for our tee prints and other custom spikey zig zag pattern
We love that there is something for everyone – half of it has a really sporty feel with the graphic zig zag and the knit fabrics while the other half has a dressier look with more luxe fabrics such as the Parachute silk seen in the Blossom and Eclipse dresses
Being able to show directly to our customers and have people come in the day after and tell us how much they loved the show. On a personal level for us it’s so amazing at shows to see your full range come to life on the models when they are lining up backstage – such a great moment.
We are both thrashing our “Don’t Feed the Plants” tees as well as the Ivy Vests which we both have in pretty much all the fabric options. It’s a great double layered vest you can literally throw on over anything.